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With Cable promotions!
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Advertiser:【46】
Cable television promotion is a【47】for advertising in the world.
Cable television advertising has an advantage over【48】
Cable Promotions says it can help advertisers to increase sales by【49】percent.
Purpose of the Advertisement: seeking for【50】
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How to Stay Slim
Here&39;s a familiar version of the boy-meets-girl&39;s situation. A young man has at last plucked up courage to invite a dazzling young lady out to dinner. She has accepted his invitation and he is overjoyed. He is determined to take her to the best restaurant in town, even if it means that he will have to live on memories and hopes during the month to come. When they get to the restaurant, he discovers that this material creature is on a diet. She mustn&39;t eat this and she mustn&39;t drink that. Oh, but of course, she doesn&39;t want to spoil his enjoyment. Let him by all means eat as much fattening food as he wants : it&39;s the surest way to an early grave. They spend a truly memorable evening together and never see each other again.
What miserable dieters are! You can always recognize them from the sour expression on their faces. They spend most of their time turning their noses up at food. They are forever consulting calorie charts ; gazing at themselves in mirrors ; and leaping onto weighing-machines in the bathroom. They spend a lifetime fighting a losing battle against spreading hips, protruding tummies and double chins. Some wage all-out war on FAT. Mere dieting is not enough. They exhaust themselves doing exercises, sweating in sauna baths, being pummeled and massaged by weird machines. The really wealthy diet-mongers pay vast sums for "health cures" . For two weeks they can enter a "nature clinic" and be starved to death for a hundred guineas a week. Don&39;t think it is only the middle-aged who go in for these fads. Many of these bright young things you see are suffering from chronic malnutrition : they are living on nothing but air, water and the goodwill of God.
Dieters undertake to starve themselves of their own free will; so why are they so miserable？ Well, for one thing, they&39;re always .hungry. You can&39;t be hungry and happy at the same time. All the horrible concoctions they eat instead of food leave them permanently dissatisfied. "Wonder food is a complete food, " the advertisement says, "just dissolve a teaspoonful in water." A complete food it may be, but not quite as complete as a juicy steak. And, of course, they&39;re always miserable because they feel so guilty. Hunger just proves too much for them and in the end they lash out and devour five huge guilt-inducing cream cakes at a sitting. And who can blame them ？ At least three times a day they are exposed to temptation. What utter torture it is always watching other tucking into piles of mouth-watering food while you munch a water biscuit and sip unsweetened lemon juice!
The sentence "...he will have to live on memories and hopes during the month to come" indicates the boy__________. 查看材料
The Influence of Western Movie
Whv does the Western movie especially have such a hold(影响)on our inclination？Chiefly，because it offers serious insights into the problem of violence such as can be found almost nowhere else in our culture．One of the well—known peculiarities of modem civilized opinion is its refusal to acknowledge the value of violence．This refusal is a virtue．but like many virtues it involves a certain deliberate blindness and it encourages hypocrisy(虚伪)．We train ourselves to be shocked or bored by cultural images of violence，and our very concept of heroism tends to be a passive one．We are less drawn to the brave young men who kill large numbers of our enemies than to the heroic prisoners who endure torture without surrendering．And in the criticism of popular culture，the presence of images of violence is often assumed to be in itself a sufficient ground for condemnation．
These attitudes，however，have not reduced the element of violence in our culture but have helped to free it from moral control by letting it take on the air of“liberation”．The celebration of acts of violence is left more and more to the irresponsible．The gangster(匪徒)movie，with its numerous variations belongs to a cultural“underground”which praises violence aid sets it against all our higher social attitudes．It is a more“modem”style. than the Western movie，perhaps even more profound，because it confronts industrial society on its own ground—the city and because，like much of our advanced art，it gains its effects by a coarse insistence on its own narrow logic．But it is anti-social resting on fantasies of irresponsible freedom．If we are brought finally to concede to the denial of these fantasies，it is only because they have been shown to be dangerous，not because they have given way to higher values of behavior．
In war movies，certainly，it is possible to present violence within a framework of responsibility．But there is the disadvantage that modem war is a co-operative enterprise in which violence is largely impersonal and heroism belongs to the group more than to the individual．The hero of a war movie is most often simply a leader supposed to be brave；you are supposed to get the job done and stay alive(this too，of course，is a kind of heroic posture，but a new and“practical”one)．At its best，the war movie may represent a more civilized point of view than the Western，and if it were not continually spoiled by ideological sentimentality we might hope to find it developing into a higher form. of drama．But it cannot supply the values we seek in the Western．
The author considers gangster movies to be__________． 查看材料
What Is Globalization ？
It was the anti-globalization movement that really put globalization on the map. As a word it has existed since the 1960s, but the protests against this allegedly new process, which its opponents condemn as a way of ordering people&39;s lives, brought globalization out of the financial and academic worlds and into everyday current affairs.
In the late 1980s and early 1990s, the business model called the "globalize" financial market came to be seen as an entity that could have more than just an economic impact on the parts of the world it touched.Globalization came to be seen as more than simply a way of doing business, or running financial markets-it became a process. From then on the word took on a life of its own.
So how does the globalize market work？ It is modern communications that make it possible; for the British service sector to deal with its customers through a call centre in India, or for a sportswear (运动服 )manufacturer to design its products in Europe, make them in southeast Asia and sell them in North America.
But this is where the anti-globalization side gets stuck in (关注) .If these practices replace domestic economic life with an economy that is heavily influenced or controlled by overseas, then the creation of a globalize economic model and the process of globalization can also be seen as a surrender of power to the corporations, or a means of keeping poorer nations in their place.
Not everyone agrees that globalization is necessarily evil, or that globalize corporations are running the lives of individuals or are more powerful than nations. Some say that the spread of globalization, free markets and free trade into the developing world is the best way to beat poverty the only problem is that free markets and free trade do not yet truly exist.
Globalization can be seen as a positive, negative or even marginal process. And regardless of whether it works for good or ill, globalization&39;s exact meaning will continue to be the subject of debate among those who oppose, support or simply observe it.
Globalization is a term used only in the financial and academic worlds. 查看材料
Memory Test
1. "I am going to give you five techniques that will enable you to remember anything you need to know at school, " promised lecturer an Robinson to a hundred school children. He slapped his hand down on the table. "When I&39;ve finished in two hours&39;time, your work will be far more effective and productive. Anyone not interested, leave now." The entire room sat still.
2. Robinson calls himself the Mind Magician (魔术师 ) .He specializes in doing magic tricks that look totally impossible, and then he reveals that they involve nothing more mysterious than good old-fashioned trickery (骗术 ) . "l have always been interested in tricks involving memory being able to reel off (一口气说出) the order of cards in a pack, that sort of thing." he explains.
3. Robinson was already lecturing to schools on his magic techniques when it struck him that students might find memory techniques even more valuable. "It wasn&39;t difficult area to move into, as the stuff&39;s all there in books." So he summarized everything to make a two-hour lecture about five techniques.
4. "You want to learn a list of a hundred things？ A thousand？ No problem, " says Robinson. The scandal is that every child is not taught the techniques from the beginning of their school life. The schoolchildren who were watching him thought it was brilliant. "I wish I&39;d been told this earlier, " commented Mark, after Robinson had shown them how to construct "mental journeys" .
5. Essentially, you visualize (想象) a walk down a street, or a trip round a room, and pick the points where you will put the things you want to remember the lamppost, the fruit bowl. Then in each location you put a visual representation of your list-phrasal verbs, historical dates, whatever making them as strange as possible.It is that simple, and it works.
6. The reaction of schools has been uniformly enthusiastic. "The pupils benefited enormously from his presentation, " says Dr. Johnston, head of the school where Robinson was speaking. "ideally we should run a regular class in memory techniques so pupils can pick it up gradually."
Paragraph 2__________. 查看材料
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