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听力原文: McDonald's founders Dick and Mac McDonald started with their little drive-in restaurant in California in the late 1940s. It's one of the two most recognized and powerful brands in the world, the other being Coca-Cola, the only soft drink supplier to McDonald's today.
QSCV has been the foundation that built McDonald's success. QSCV stands for the McDonald's principles of Quality, Service, Cleanliness and Value. It's McDonald's business philosophy ever since it came into being. Quality to McDonald's means that they ensure their customers receive food products that are the result of the best ingredients, strict standards and proven preparation procedures so that they will be safe, healthy and great-tasting.
Service that's fast and friendly has always been a foundation for success of McDonald's. They provide service that meets and exceeds their customer's expectations.
Cleanliness has always been McDonald's principle. This means having the cleanest and freshest facilities—from the kitchen and dining room to the rest rooms and parking lots.
Value means low prices at McDonald's. Today, value is defined as the total experience you receive for what you pay. The total experience includes nice food, friendly folks, a clean environment, quick and accurate service—and fun.
When was McDonald's founded?
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