Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.
A. auction-type
B. target-plus
C. everyday low
D. high-low
E. going-rate
查看答案
Everyday low pricing is most suitable if ________.
A. consumers are willing to perform activities such as clip coupons to avail of discounts
B. consumers tend to associate price with quality
C. customers are insensitive to changes in price
D. the cost of conducting frequent sales and promotions is high
E. consumers have sufficient time to find the best prices
In ________ pricing, the firm bases its price largely on competitor's prices.
A. going-rate
B. auction-type
C. markup
D. target-return
E. perceived-value
Which of the following auctions is characterized by one seller and many buyers?
A. Walrasian auctions
B. ascending bid auctions
C. closed auctions
D. sealed-bid auctions
E. reverse auctions
In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts?
A. a Dutch auction with one buyer and many sellers
B. an English auction with one seller and many buyers
C. an ascending bid auction
D. a sealed-bid auction
E. a Dutch auction with one seller and many buyers
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