题目内容

Understanding the psychology is critical for a business to prosper. Hence, one of ways of reaching out to a homogenous group of customers with similar psyche can be done by considering the following variables:

Activities, Interests, Opinions
B. Lifestyle
C. Personality traits
D. Values and Attitudes
E. Social Status

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Advantages of Demographic Segmentation include:

A. It is uncomplicated and easy to use, as government census is readily available in most countries.
B. When an organization looks at the demographic segmentation, it focuses on the people who are most likely to buy a product. This helps in identifying the target market.
C. Demographic segmentation helps the organizations in developing market outreach.

Customer profiles helps you decide what you should sell and a sensible shopkeeper will collect this kind of information.

A. 对
B. 错

All revenues the company generates in excess of its liabilities will go into the shareholders' equity account, representing the net assets held by the owners.

A. 对
B. 错

A balance sheet is not a financial statement that reports a company's assets, liabilities and shareholders' equity.

A. 对
B. 错

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