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保险经纪人的重要义务之一是______。
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如果客户未指定保险人，保险经纪机构应当______。
保险经纪人制订的保险方案要求______。
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haler. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A suffer tides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don"t like it."Since a Shanghai television station aired China"s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don"t have to talk down to consumers anymore either—at least the one-third of them living in China"s prosperous cities, and who most interest advertisers.Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began flirting with capitalism 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $2,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world"s largest, China is a huge market. That is why the world"s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.The prevailing view of many of those advertisers and their agencies is that the Chinese don"t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China"s largest cities discovered "a savvy urban population, tired of a diet of "boring" ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world. The author will agree that China"s middle-class households ______.
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.The similarities:The market"s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.As in the United States, youthful tastes in Europe extend over a similar range of products—records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There"s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. Which of the following statements is true about the youth in Britain
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