题目内容
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are:Money-off coupons(优惠券) -- customers receive coupons out of newspapers or a products packing that enable them to buy the product next time at a reduced price. Competitions ---buying the product will allow the customer to take part in a chance to win a prize. Discount vouchers --- a voucher is like a money-off coupon.Free gifts --- a free product when buying another product.Point of sales materials --- e.g. posters, display stands-ways of presenting the product in its best way or show the customer that the product is there.Loyalty cards -- e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers(零售商)-- that can be later be exchanged for money, goods or other offers.Loyalty cards have recently become an important form of sales promotion.They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.Loyalty cards can offset(弥补) the discount they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers -- where do they shop, when and what do they buy This is very valuable marketing research and can be used in the planning process for new and existing products. Which of the following is NOT true about loyalty card
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This over-simplified statement often angers those who believe that all it takes to get ahead is hard work.
"It"s not what you know, but who you know that counts."This over-simplified statement often angers those who believe that all it takes to get ahead is hard work.However, you can"t ignore that there is some truth in the statement when it comes to looking for a job.In fact, the U.S. Department of Labor estimates that 48 percent of all job connections are made through personal networking. So the real question for job seekers is how to take advantage of this phenomenon.Positioning (使……处于适当位置) yourself to take advantage of the benefits of networking is not that difficult. It only requires participation in social and business events particularly those that relate to your professional objectives. It"s a three-step process: first, choosing a promising event to attend; second, once there, making sure you get your message out; and third, sending a resume after a positive conversation.The ready-made social situations created by professional associations are obvious places to network. Almost every professional associations portrays itself as a networking vehicle for matching jobs with prospective candidates. If you don"t belong to a professional group, the act of joining one will get you in the door. Once inside you have the opportunity to meet many influential people.Beyond the social and business gatherings, networking has recently taken a turn toward our electronic future. The internet is becoming a networking medium for communication about job opportunities and job seekers. This passage is mainly written for ______.
There would be no financial help unless they could produce a driver"s license or bank statement.
Bushfire (火山) victims have reacted angrily after being told they must present identification to get Federal Government assistance, despite most having lost everything.An open letter published in a News Limited newspaper questioned the ability of Centrelink, the government-appointed agency, to quickly distribute the payments of ＄1,000 per adult and ＄400 per child.News Ltd journalist Gary Hughes, who escaped the fires at St Andrews, said when he and others went to Centrelink on Monday they were toldthere would be no financial help unless they could produce a driver"s licence or bank statement."What"s that meant to be, some cruel joke" Mr Hughes wrote."Losing everything means just that--everything. There are many like us who didn"t have time to calmly pause to collect wallets and purses we fled our homes with wet towels over faces to avoid choking(窒息) to death."Human Services Minister Joe Ludwig has apologized for the inconvenience and says all efforts are being made to ensure people get the help they need."I don"t know the precise details but we are sorry if it did happen ," Senator Ludwig said. "We have instructed Centrelink to take the lightest possible approach in confirming identity."He says while identification was helpful, a signature would be enough, adding that about 800 applicants for assistance had already received the money. When escaping from their home, many people ______.
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