题目内容
The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis.
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________ are defined as companies that satisfy the same customer need.
A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another.
________ refers to the products or sets of products with which a brand competes and which function as close substitutes.
When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on(侵犯) its soft-drink business, it was suffering from ________ because it defined competition in traditional category and industry terms.
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