________ is the science of using psychology and demographics to better understand consumers.
A. Psychographics
B. Interactionism
Clustering
Demographic transition
E. Customerization
According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge"(负责的) people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale(高档的), niche-oriented products and services.
A. Innovators
B. Thinkers
C. Achievers
D. Experiencers
E. Believers
The horizontal dimension in the VALS framework is ________.
A. resources
B. innovation
C. maturity
D. impulsiveness
E. consumer motivation
草豆蔻的作用是
A. 燥湿温中
B. 除痰截疟
C. 两者均是
D. 两者均非