题目内容

Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

A. events and experiences
B. publicity
C. direct marketing
D. sales promotion
E. interactive marketing

查看答案

搜索结果不匹配？点我反馈

更多问题

Which of the following is the correct order of stages that a buyer is assumed to pass through, by the four classic response hierarchy models?

A. cognitive stage — affective stage — behavioral stage
B. affective stage — cognitive stage — behavioral stage
C. behavioral stage — affective stage — cognitive stage
D. cognitive stage — behavioral stage — affective stage
E. affective stage — behavioral stage — cognitive stage

查看答案

Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

A. interest
B. evaluation
C. trial
D. awareness
E. adoption

查看答案

According to the hierarchy-of-effects model, which of the following corresponds to the affective stage that a buyer passes through?

A. attention
B. exposure
C. reception
D. adoption
E. conviction

查看答案

以下()不属于城市土壤环境的特点。

A. 城市土壤压实
B. 土壤水库功能失效
C. 地表封闭显著增加地表径流,加剧洪涝灾害
D. 土壤杂质含量较小,有机质含量较多

查看答案

Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

A. events and experiences B. publicity C. direct marketing D. sales promotion E. interactive marketing

Which of the following is the correct order of stages that a buyer is assumed to pass through, by the four classic response hierarchy models?

Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

According to the hierarchy-of-effects model, which of the following corresponds to the affective stage that a buyer passes through?

以下()不属于城市土壤环境的特点。

A. events and experiences
B. publicity
C. direct marketing
D. sales promotion
E. interactive marketing