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Exploring historical experiences and the ways in which various cultural groups have related to each other is key to open channels for cross- 5cultural communication.

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Industrial growth in countries had formerly been markets 1

Next time you find yourself 7a confusing situation

shape the way how you understand the world. Culture is the "lens" 4through which you view the world, it is central to what you see,how you make sense of what you see, and how you express yourself.Culture is often at the root of communication challenges.

ask yourself how culture may be shaping your 8own reactions, and try to see the world from the other's point of view. Anthropologists discovered that, when faced by interaction that we do not understand, people tend to interpret the others involved as "abnormal", "weird" or "wrong".