Which of the following is the main advantage of a functional marketing organization?
A. easy coordination
B. administrative simplicity
C. lower staff requirements
D. reduced competition between functional groups
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Companies enter the international market only when their domestic markets are saturated.
A. 对
B. 错
The more favorable a country's image, the less prominently the "Made in…" label should be displayed.
A. 对
B. 错
How can firms promote ethical behavior among their employees?