题目内容

Which of the following is NOT a component of marketing mix?

A. Product
B. Promotion
C. Market research
Distribution

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Which of the following entry mode is advisable to open up the doors to Latin America's clubby business world?

A. Licensing
B. Direct investment
C. A joint venture
D. A wholly-owned subsidiary

What happened in July 1997 that caused the worldwide financial crises?

A. The Vietnam war ended.
B. Thailand devalued its currency.
China tested a nuclear bomb.
D. India opened its markets to outsourcing.

Fox Corporation seeks to aggressively enter the world's fastest-growing economies. The firm is most likely to concentrate on:

A. newly industrialized economies.
B. agricultural economies.
C. mature economies.
D. raw material exporters.

Each of the following is a reason for the economic growth in South Africa except which one?

A firm belief that apartheid is correct.
B. A well developed infrastructure.
C. Good leadership at the presidential level.
D. An educated group of entrepreneurs.

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