Which of the following is NOT a component of marketing mix?
A. Product
B. Promotion
C. Market research
Distribution
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Which of the following entry mode is advisable to open up the doors to Latin America's clubby business world?
A. Licensing
B. Direct investment
C. A joint venture
D. A wholly-owned subsidiary
What happened in July 1997 that caused the worldwide financial crises?
A. The Vietnam war ended.
B. Thailand devalued its currency.
China tested a nuclear bomb.
D. India opened its markets to outsourcing.
Fox Corporation seeks to aggressively enter the world's fastest-growing economies. The firm is most likely to concentrate on:
A. newly industrialized economies.
B. agricultural economies.
C. mature economies.
D. raw material exporters.
Each of the following is a reason for the economic growth in South Africa except which one?
A firm belief that apartheid is correct.
B. A well developed infrastructure.
C. Good leadership at the presidential level.
D. An educated group of entrepreneurs.