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“Rather than grab a share of an existing market, as Tesla is trying to do, SolarCity is tapping into innovations to create entirely new markets, as Ford did.”
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SolarCity and other installers have been huge beneficiaries of a federal tax credit for investments in solar power.
SolarCity is also marrying one financing innovation-the solar lease-to another.
In California, business can now participate in so-called property assessed clean energy programs, under which property owners can borrow money to make improvements…
So SolarCity developed a solar lease strategy that lets people put solar panels on their roofs for no money down and start saving money instantly.
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