[音频]Listen to a news report on Procter and Gamble. Make notes on:1. What is Tremor?2. What are early adopters?3. What are prosumers?
[音频]Listen again and answer the following questions.1. What can the teenagers recruited by Tremor get in return for their work?2. What is the main purpose to get trendsetters to buy (or be given) new products?3. What type of companies tend to find early adopters to give their new products a good start?4. Which group is the most powerful in helping companies influence a broader market, according to some people in the industry?5. What should companies do to influence prosumers?
But let’s be clear, studying abroad is about so much more than improving your own future - it’s also about (1) the future of your countries and of the world we all share.
Because when it comes to the (2) challenges of our time - whether it’s climate change, or economic opportunity, or the spread of nuclear weapons...these are shared challenges.