题目内容
听力原文：W: Do you like the dress？
M: I love it.
W: I designed it myself.
M: It's beautiful.
W: Are you ready？ We're supposed to be there before the guests arrive.
M: I know. I know. Help me with this tie, will you？ Honey, I'm scared to death.
W: But this is what you've been working for all these years, you really deserve it.
M: No, no. I worked to put together a book of photographs. This is show business.
W: Well, it's all part of the same job. Just relax and enjoy it.
M: You're right. I earned this, and I'm going to enjoy it. Just a minute, as soon as I recover from my nervous breakdown.
W: What are you afraid of？
M: Everything. A critic was there this morning. He probably hates my work. I have to sign copies of my book for a lot of people I never met before. Oh, my new shoes hurt my feet...
W: You're going to be a great success. Are you ready？
M: As soon as I get these buttons on.
W: Let me help. Morn and Dad are already on their way down to the gallery. There! You look very attractive.
M: Thank you. Well, I suppose I've run out of excuses.
W: Mm-hmm. Let's go...
M: Oh, one minute. Before we go to the gallery, I just want to tell you that I never could have done this book without your help and your love. I appreciate it.
W: Thanks. Now, no more putting off, ok？ Let's go.
(23)
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A．To transport water to higher place.B．To transport vegetables quickly.C．To bring nutr
The Lure of a Big City Vacation
[From the Tower of London to Paris' Eiffel Tower, historic landmarks and one-of-a-kind attractions have long lured travelers to the world's great cities.]
"It becomes, at least for some people, a kind of pilgrimage in the sense that you want to finally see the Statue of Liberty and it's in New York and you have to go to New York to see it," said Witold Rybczynski, a professor of urbanism at The Wharton School of the University of Pennsylvania.
"There isn't a second version of it anywhere else."
This sort of unique attraction, combined with the excitement d city life and a concentration of cultural opportunities, fine dining, shopping and accommodations brings some visitors back again and again.
"There's such a vast range of riches in a small, pretty easily navigated space. That's definitely what attracts me to cities," said Don George, global travel editor for Lonely Planet Publications.
Few large cities have remarkable natural scenic attractions to build upon, so they tend to rely on heritage and cultural sites to set themselves apart, according to Douglas Frechtling, a professor of tourism studies at George Washington University.
Visiting cities gained popularity in the 18th and 19th centuries, as the landed aristocracy in Britain increasingly sent their sons — and occasionally their daughters — to round out their education on a Grand Tour of the celebrated sights and cities of continental Europe, Frechtling said. America's nouveau riche adopted this tradition in the late 19th and early 20th centuries, and later, less well-heeled travelers joined the tourist ranks.
"In terms of what we might call mass tourism or middle-class tourism, that really didn't develop until after World War II," Frechtling said. "It was just too difficult and too expensive to travel."
Navigation 101
Now the allure of big cities seems as potent as ever. The number of visitors to central Paris in 2004, for example, is estimated at 25 million, according to the Paris convention and Visitors Bureau.
New York City welcomed 39.9 million visitors to the five boroughs in 2004 and is expecting a tally of nearly 41 million for 2005, according to NYC & Company, the city's official tourism marketing organization.
Getting acclimated to the pace and logistics of a large metropolitan area can take a little time.
"I recommend when you get somewhere, you either ask a taxi driver to take you around or you get on one of the tourist buses that allow you to pay a one-day fee and travel in the circuit as often as you want, so that you get a visual idea of the city," said Ruth Jarvis, series editor for Time Out Guides, in a phone interview from her London office.
Whether you're visiting a big city for the first or 15th time, a good map is essential. Even locals carry maps to navigate London, Jarvis said, so there's no shame in standing on a street comer peering at yours.
In some cities, local volunteer guides will help guests discover the destination, Jarvis said. In New York, Big Apple Greeters offers this service.
Jarvis recommends walking as much as possible because it gives you more opportunities to discover the local culture and get a sense of a city's layout. When using public transportation, Jarvis suggests taking buses over subways for the same reason. "If you're just a little bolder and you get buses, then you're above ground and you can pick up where you are so you have the confidence to make your own explorations a little later."
Most cities offer discount transportation cards that can save you motley if you anticipate frequent bus or subway trips. Keep your hotel's address on hand and have the hotel give you the number of a reputable cab company to keep with you, Jarvis suggests. Renting a cell phone in an international de
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America's three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective — and the most expensive — form. of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers' websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft's MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google's new service extends AdSense in three ways. Instead of Google's software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google's head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google will now offer animated ads — but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video.
By saying "It will represent a 'watershed moment' in the evolution of the internet as an advertising medium", the trade magazine suggests ______.
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