A ________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales.
A. virtual
B. domestic
C. contractual
D. decentralized
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Direct mail permits target market selectivity and allows early testing and response measurement.
A. 对
B. 错
One of the shortcomings of direct marketing is that the firm cannot easily measure the response.
A. 对
B. 错
A Gantt chart helps in (), (), and () specific tasks and resources in a project.
A. scheduling
B. managing
C. monitoring