An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations specialists - also【62】to as communications specialists and media specialists,【63】other titles - serve as【64】for businesses, nonprofit organizations, universities, hospitals, and【65】organizations, and build and【66】positive relationships with the public.【67】managers recognize the importance of good public relations【68】the success of their organizations, they【69】rely on public relations specialists for advice【70】the strategy and policy of such programs.
Public relations specialists【71】organizational functions such as media, community, consumer, industry, and governmental relations; political【72】; interest-group representation; conflict mediation; and employee and investor relations. They do【73】than tell the organizations' story. They【74】understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain【75】relationships with them and with【76】from print and broadcast journalism.
Public relations specialists draft press【77】and contact people in the【78】who might print or broadcast their materials. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists.【79】the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public【80】such as health, energy, or the environment, and【81】an organization does to advance it.
(63)

A. referred
B. related
C. associated
D. attached