题目内容
As sports marketing employs traditional package-goods technique, it has become less sophisticated.
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Arts and entertaining industries do not have to value branding, because people can judge the quality of experience goods by inspection.
The key to branding is that consumers perceive differences among brands in a product category.
Financial accounting helps the managers evaluate results and make informed decision.
Budgeting is simultaneously becoming a controlling as well as a planning operation.
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