Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand.
A. conflict
B. parity
C. inflection
D. difference
E. presence
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________ is a company's ability to perform in one or more ways that competitors cannot or will not match.
A. Brand positioning
B. Market research
Competitive advantage
D. Competitor analysis
E. Competitive intelligence
Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of ________ differentiation.
A. image
B. services
C. product
D. employee
E. channel
早期在弗朗西斯·培根等人将reason一词用于英语时,其可能存在的替换的词语包括()。
A. raison
B. ratio
C. logic
D. logos
对排便异常的描述,下列哪项是错误的:
A. 上消化道出血患者为柏油样便
B. 痔疮患者排便后有鲜血滴出
C. 胆道完全阻塞时,粪便呈暗黑色
D. 肠套可有果酱样便
E. 痢疾患者常为脓血便