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TEXT E The job interview is the moment of truth in job hunting. In addition to how the interviewer sees your qualifications and personal qualities, much will depend on how they evaluate your interview performance in general. Therefore, it is helpful to consider it a performance or a game whose goal is to sell the interviewer on the idea that you are the best person for the job. Most people take a passive approach to an interview, answering whatever questions they are asked to the best of their ability. A better approach is to take control and give the interviewer what you want to give, not necessarily what they are trying to find out; inspire confidence--to give the interviewer every reason to believe that you can handle the job for which you are being considered and little reason to believe you can’t. You do this with more than the answers you provide. Confidence is also inspired by the way you look, the enthusiasm, energy, confidence, personal ability and ambition you show or don’t show. The main reason most candidates do not get the job is that they don’t inspire confidence. They don’t lose out because they don’t have the qualifications to do the job but because their confidence in their ability to do the job didn’t come through in the interview. They didn’t sell themselves well enough. The reason most don’t is because they are nervous and feel too great pressure to perform. Many people feel like failures and become even more anxious if they don’t get an offer after each interview. This is unrealistic. Most people who get interviewed get turned down, Forget about whether you are going to get the job. Just concentrate on the interview and do as many as you can. Interviewing is a skill that is learned with practice just like any sport or performance. Mentally going over what worked and what didn’t will improve your performance. Preparation is the key. Practice answering questions and sounding confident. Just like an actor rehearses, you are rehearsing your role as a job candidate. It will give you the confidence to take control when it is your turn "on stage". When you handle the interview with confidence, the job will take care of itself. As in sports, confidence comes from knowing you are prepared. Never go to any interview without doing as much research as possible about the company, institution, etc. Surveys in the US show that lack of familiarity with the company will hurt your chances in as many as 75% of the interviews. Virtually all interviews are about the following: Can you do the job Will you do the job Will you fit into the company Regardless of the questions you are asked, the answers you give should fit into one of those three areas--I can do the job. I will do the job. I will fit into your company. Which factor that may influence your job interview is repeatedly emphasised in the passage
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Nike’s ties to the "Adventure" market made it willing to pay a reported ＄400 million simply for the right to sponsor Brazil’s outstanding national soccer team, thereby boosting the brand’s image as the footwear of champions. Such an investment makes sense in a market where consumers find many products with comparable features and quality and must find some reason to choose one over the others. The Market for Love, Friendship, and Togetherness has such offerings as perfume, gifts, home photography, restaurants, and entertainment. Tapping the "Togetherness" market, Guinness Brewery has teamed with an Irish firm to establish a chain for "authentic" Irish pubs in cities around the world--where Irish charm and British beer sell briskly in each other’s company. The Market for Care recently offered a product that captured children’s desire to nurture and care for pets. The Tamagotchi is a demanding little electronic puppy that beeps for attention from its owner. Real pets are becoming hotel amenities in some places. The Who-Am-I Market offers products that proclaim their owner’s identity, like fashion, automobiles, and accessories. Louis Vuitton suitcases, for instance, tell a story that their owners want to tell the world: "I am an exciting person, gliding with perfect ease through pos}t hotels all over the world, and I do it in style. ’ Other consumers may want their purchases to proclaim their environmental awareness, so they may buy "bird friendly" coffee, grown only in shaded areas so endangered birds may be preserved. Eco-Sustainable Shady coffee and Caribou Coffee’s Rainforest Blend are among several such offerings. The Peace of Mind Market features nostalgia, history, and antiques. In rapidly changing times, many people seek the serenity of the familiar, be it the bistros of Paris or small-town life in the US. For instance, First National Bank in Brookings, South Dakota, proclaims, "We strive to maintain the small-town banking atmosphere while growing and changing with the technological age. " The Conviction Market, last of the six markets, includes "green" products, humane testing, and worker welfare. While many companies may be reluctant to become overly political, they can highlight their involvement in the community and market to their customers’ need to make purchase that are in line with their convictions. Among companies taking this approach are British Petroleum, which uses its Web site to report on the company’s Community Development Programme, and Mobil, which accentuates its concern for local populations of countries in which it does business. Jenson believes that companies will increasingly let consumers in on the story-telling process. Companies will come to value storytellers not only in their creative advertising departments, but in executive positions, where refashioning a company’s history and traditions into an appealing myth will be crucial for winning the enthusiasm of employees, the affection of customers, and the respect of the general public. As the stories get better, sales should soar. What may be Roll Jensen’s main purpose of classifying these six distinct markets
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