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Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.46Benetton followed four marketing principles in order to achieve their success.
The first principle in Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.47He created clothes to match people&39;s wants : the style. is casual; the colors and patterns are bold; and the quality is excellent.
The System Link in another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.48
The Information Link means making sure the company responds quickly to people&39;s demands.49 This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benetton stores in countries around the world. All the stores have the same clothing, the same window display, and the same approach to sales.50
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
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The unemployment rate has been on the rise among U. S. software workers.mainly because of__________. 查看材料
According to the author，the concept of heroism in war films is expressed in terms of__________． 查看材料
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The Influence of Western Movie
Whv does the Western movie especially have such a hold(影响)on our inclination？Chiefly，because it offers serious insights into the problem of violence such as can be found almost nowhere else in our culture．One of the well—known peculiarities of modem civilized opinion is its refusal to acknowledge the value of violence．This refusal is a virtue．but like many virtues it involves a certain deliberate blindness and it encourages hypocrisy(虚伪)．We train ourselves to be shocked or bored by cultural images of violence，and our very concept of heroism tends to be a passive one．We are less drawn to the brave young men who kill large numbers of our enemies than to the heroic prisoners who endure torture without surrendering．And in the criticism of popular culture，the presence of images of violence is often assumed to be in itself a sufficient ground for condemnation．
These attitudes，however，have not reduced the element of violence in our culture but have helped to free it from moral control by letting it take on the air of“liberation”．The celebration of acts of violence is left more and more to the irresponsible．The gangster(匪徒)movie，with its numerous variations belongs to a cultural“underground”which praises violence aid sets it against all our higher social attitudes．It is a more“modem”style. than the Western movie，perhaps even more profound，because it confronts industrial society on its own ground—the city and because，like much of our advanced art，it gains its effects by a coarse insistence on its own narrow logic．But it is anti-social resting on fantasies of irresponsible freedom．If we are brought finally to concede to the denial of these fantasies，it is only because they have been shown to be dangerous，not because they have given way to higher values of behavior．
In war movies，certainly，it is possible to present violence within a framework of responsibility．But there is the disadvantage that modem war is a co-operative enterprise in which violence is largely impersonal and heroism belongs to the group more than to the individual．The hero of a war movie is most often simply a leader supposed to be brave；you are supposed to get the job done and stay alive(this too，of course，is a kind of heroic posture，but a new and“practical”one)．At its best，the war movie may represent a more civilized point of view than the Western，and if it were not continually spoiled by ideological sentimentality we might hope to find it developing into a higher form. of drama．But it cannot supply the values we seek in the Western．
The author considers gangster movies to be__________． 查看材料
According to the author， the cut on capital gains tax__________．
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