题目内容
The benefits of licensing in servicing and franchises are quality control and trademark protection.
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The costs of consortia as an entry mode are shared risks and costs, building a critical mass in process technologies and fast resources flows and skill transfers.
The success story of Ford-Mazda rests on the fact that both parties have followed some specific principles.
Franchising is a special form of licensing.
Manufacturers with limited financial and labor resources may not welcome licensing.
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