题目内容
回答6~10题 A—Buyer Behavior B—Market Segmentation C—Target Audience D—Advenising Budget E--Environmental Analysis F—Market Positioning G—Broadcasting Advertising H一0nline Advertising I—Idea Generation J—Press Conferences K—Point—of-Purchase Advertising L—Directory Advertising M--Tracking Feedback N—Feature St0ries O--Message Development P——Product Difkrentiatiofl Example:(E)环境分析 (H)网络广告
51.()记者招待会 ()产品差异化 52.()市场细分 ()市场定位 53.()广告预算 ()分类广告 54.()跟踪反馈 ()专题报道 55.()销售点广告 ()产生创意 51()
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