题目内容
听力原文： University teaching in the United Kingdom is very different at both undergraduate and graduate levels from that of many overseas countries.
An undergraduate course consists of a series of lectures, seminars and tutorials, and in science and engineering, laboratory classes, which in total account for about 15 hours per week. Arts students may well find that their official contact with teachers is less than this average, while science and engineering students may expect to be timetabled for up to 20 hours per week. Students studying for a particular degree will take a series of lecture courses which run in parallel at a fixed time in each week and may last one academic term or the whole year. Associated with each lecture course are seminars, tutorials and laboratory classes which draw upon, analyze, illustrate or amplify the topics presented in the lectures. Lecture classes can vary in size from 20 to 200 although larger sized lectures tend to de crease as students progress into the second and third year and more options become available. Seminars and tutorials are on the whole much smaller than lecture clasps and in some departments can be on a one-to-one basis. Students are normally expected to prepare work in advance, for seminars and tutorials and this can take the form. of re searching a topic for discussion, by writing essays or by solving problems. Lectures, seminars and tutorials are all one hour in length, while laboratory classes usually last 2 or 3 hours. Much emphasis is put on how to spend as much time if not more studying by themselves as being taught. In the UK it is still common for people to say that they are "reading" for a degree!
(33)
查看答案
搜索结果不匹配？点我反馈
更多问题
A．Celebrate the success in reaching the goal.B．Make another goal.C．Be content with the
A．He arrived at the theater late.B．He left his watch in the theater.C．The production s
A．She feels that the man must go there by himself.B．She is complaining about the noise
Ad Slogans
How many times have you been in your car with your radio on, gotten out, and hours later, had some tingle(广告诗) playing in your head？ This, my friends, is good advertising. That jingle was so catchy that hours after you had been exposed to it, it still lingered. The same can be said of ad slogans. Every day, we are surrounded by car ads, credit card ads, travel ads, food ads, clothing ads...the list goes on.
The Basics
The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (that's you). It is the sign-off that accompanies the logo. Its goal is to stick: "If you get nothing else from this ad, get this...!" A few well-known examples of these slogans include:
- American Express: "Don't leave home without it"
- Apple: "Think different"
- AT&T: "Reach out and touch someone"
- Timex: "Takes a licking and keeps on ticking"
- Wendy's: "Where's the beef？"
- Wheaties: "The breakfast of champions"
Unfortunately, ad slogans don't always work, usually because they are generic, ready-to-wear, off-the-shelf lines that are taken out and shined up, ready to be used again and again when the creative juices have stopped flowing. Dozens of advertisers use them without blinking. Their ad agencies should be ashamed of themselves!
The Perfect Tagline
A perfectly-formed tagline should fulfill several criteria. First, it should be memorable. Memorability has to do with the ability the line has to be recalled unaided. A lot of this is based on the brand heritage and how much the line has been used over the years. But if it is a new line, what makes it memorable？ The big idea should be told in the advertisement. The more the tagline resonates with the big idea, the more memorable it will be.
Guinness used to use the line "Guinness is good for you" until the authorities got after them, saying "Come on! Guinness is stout(烈性啤酒)! It contains alcohol! It can't be good for you! So stop using that claim!" So, the Guinness ad agency came up with a stroke of genius. The line？ "Guinness isn't good for you." A good slogan should recall the brand name, and ideally, the brand name should be included in the line. "My goodness, my Guinness!" works, as does "Coke is it？" On the other hand, "Once driven, forever smitten(深有感触)" does not easily invoke the word Vauxhall—a British car made by General Motors. If it is successful, the line should pass readily into common idiom as a catch phrase, such as "Beanz meanz Heinz" or "Where's the beef？". In addition to a provocative and relevant illustration or story, alliteration(头韵) like Jaguar: "Don't dream it. Drive it.", coined or made-up words (Louis Vuitton: "Epileather"), puns, and rhymes are good ways of making a line memorable. So is a jingle.
A good tagline should include a key benefit: "Engineered like no other car in the world" does this beautifully for Mercedes Benz. "Britain's second-largest international scheduled airline" is a "so what" statement for the late Air Europe. You might well say "I want a car that is engineered like no other car in the world," but it is unlikely that you would say "I want two tickets to Paris on Britain's second-largest international scheduled airline!"
There's a well-known piece of advice in the world of marketing: "sell the sizzle, not the steak." It means to sell the benefits, not the features. Since the tagline is the leave-behind, or the take-away, surely the opportunity to implant a key benefit should not be missed:
- Holiday Inn:" Pleasing people the world over"
- Karry-Lite: "Takes the ' lug' out of luggage"
- Polaroid:" The fun develops instantly"
- The Economist: "Free enterprise with every issue"
Conversely, the following lines have no obvious
微信支付 
支付宝支付