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Sending recommendations to mobile devices is a good method to campaign.
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Fraudulent behavior can be detected by using clickstream analysis and data mining.
Collecting and storing terabytes of data without analyzing it within a short period is of no significance.
Bigger data can answer all business questions if the data can be analyzed in full context and within a short period.
Grid computing, in-database processing and in-memory analytics are examples of the game-changing technologies that extract true value from big data.
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