题目内容

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?

A. direct marketing
B. public relations and publicity
C. personal selling
D. advertising

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Personal selling refers to person-to-person oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

A. 对
B. 错

In the new communication environment, advertising is often the single most important element of a marketing communications program for sales and building brand and customer equity.

A. 对
B. 错

场景法中经过用例的最简单且为成功的路径的事件流是()。

A. 备用流
B. 备选流
C. 基础流
D. 基本流

场景法中用来表示异常情况的事件流是()。

A. 基本流
B. 基础流
C. 备选流
D. 备用流

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