Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?
A. direct marketing
B. public relations and publicity
C. personal selling
D. advertising
查看答案
Personal selling refers to person-to-person oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.
A. 对
B. 错
In the new communication environment, advertising is often the single most important element of a marketing communications program for sales and building brand and customer equity.
A. 对
B. 错
场景法中经过用例的最简单且为成功的路径的事件流是()。
A. 备用流
B. 备选流
C. 基础流
D. 基本流
场景法中用来表示异常情况的事件流是()。
A. 基本流
B. 基础流
C. 备选流
D. 备用流