题目内容

A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.

A. market skimming
B. product-quality leadership
C. survival
D. profit maximization
E. market penetration

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After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.

A. maximize market share
B. skim the market
C. become a product-quality leader
D. survive in the market
E. maximize current profit

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Companies who believe that higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________.

A. maximize their market share
B. skim the market
C. become a product-quality leader
D. merely survive in the market
E. maximize their current profits

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A market-penetration pricing strategy is most suitable when ________.

A. a low price slows down market growth
B. production and distribution costs fall with accumulated production experience
C. a high price dissuades potential competitors from entering the market
D. the market is characterized by inelastic demand
E. a low price encourages actual competition

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When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price had come down to $399. What kind of a pricing did Apple adopt?

A. loss-leader pricing
B. market-penetration pricing
C. market-skimming pricing
D. target-return pricing
E. value pricing

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A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.

A. market skimming B. product-quality leadership C. survival D. profit maximization E. market penetration

After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.

Companies who believe that higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________.

A market-penetration pricing strategy is most suitable when ________.

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price had come down to $399. What kind of a pricing did Apple adopt?

A. market skimming
B. product-quality leadership
C. survival
D. profit maximization
E. market penetration