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Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
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Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
Passage One This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective — and the most expensive — form of advertising. But that was before the internet got going. And this week online advertising made another leap forward. This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links. Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known. Google’s new service extends AdSense in three ways. Instead of Google’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy. The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance. The third change is that Google will now offer animated ads — but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video. Why do advertisers like the new auction-based service for display advertising
Passage Two Technology is a two-edged sword. Rarely is this as clear as it is in the realm of health care. Technology allows doctors to test their patients for genetic defects — and then to turn around and spread the results throughout the world via the Internet. For someone in need of treatment, that’s good news. But for someone in search of a job or an insurance policy, it can be all bad. Last week a corollary (推论) was proposed to the patients’ bill of rights now before Congress: a right to medical privacy. Beginning in 2002, under rules set to become law in February, patients would be able to decide the conditions under which their personal medical data could leak. They would be able to examine their records and make corrections. They could learn who else had seen the information. Improper use of records by a caregiver or insurer could result in both civil and criminal penalties. The plan was said to be an unprecedented step toward putting Americans back in control of their own medical records. While the administration declared that the rules as an attempt to strike a balance between the needs of consumers and those of the health-care industry, neither doctors nor insurance companies were happy. The doctors said the rules could actually destroy privacy, pointing to a stipulation allowing managed-care plans to use personal information without consent if the purpose was "health-care operations". That, physicians said, was a loophole (漏洞) through which Health Maintenance Organizations and other insurers could pry (窥探) into the doctor-patient relationship, in the name of assessing the quality of care. Meanwhile, the insurers protested that the rules would make them vulnerable to lawsuits. They were especially disturbed by a stipulation holding them liable for privacy breaches (违背) by "business partners" such as lawyers and accountants. Both groups agreed that privacy protections would drive up the cost of health care by at least an additional $3.8 billion, and maybe much more, over the next five years. They also complained about the increased level of federal scrutiny required by the new rules’ enforcement rules. One aim of the roles is to reassure patients about confidentiality, thereby encouraging them to be open with their doctors. Today various cancers and other embarrassing diseases can go untreated because patients are afraid of embarrassment or of losing insurance coverage. The fear is real: an official noted that a January poll by Princeton Survey Research Associates found that one in six U. S. adults had at some time done something unusual to conceal medical information, such as paying cash for services. What can be inferred from "technology is a two-edged sword" in Paragraph 1
Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
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