There are the 4P’s which help select the best advertising or marketing agency for your marketing campaign. In today’s results-oriented business environment, many people miss a very important element in the selection process. The world, even the hard-nosed business world, is made up of people. You can work with the most creative minds, the strongest marketing teams, and maybe even pure geniuses. The reality is, if you simply cannot "get along", it is highly unlikely that you will come up with a winning campaign. Even a mediocre team, inspired by great team spirit, can produce astounding campaigns. The sense of belonging, of ownership, spurs people to greater heights. In an advertising campaign, where emotions, values and vision play such important roles, it is the people who will win through. If people were the only considerations, then the business world will be filled with friends and lovers. Unfortunately, true substance is still a very necessary ingredient in the success of any marketing campaign. This is so important that most of the time, the Proposal, the Big Idea, the Grand Creative have formed the clinch pin of all decisions. This can work. This does work. So, this is an element that must not be overlooked. The proposal should cover not just the creative vision, but all the elements that make the campaign successful. When a great proposal and a nice team of people might be present, however, to ensure the success of a marketing campaign, the proper processes must be in place. You must have a good understanding of the organization, the resource and the way of working of the selected agency. In a major advertising campaign, the number of elements could mean that different teams are involved in different aspects. Price is indeed a consideration. Don’t we all wish we had budgets the size of a mountain Even Bill Gates has to think about budgets. Pay peanuts to get monkeys. Sounds familiar, right While it is true that the most expensive is not necessarily the best and the cheapest, not always the worst; price is indeed a poor gauge of the potential success of a marketing agency. Work out a realistic budget. Your local 4A’s (or whatever the association of advertising agencies is called in your neck of the woods) should have a price guide available on request. There you have it: 4P’s as promised. With this, you should be in good standing to make an intelligent decision on the marketing agency to be selected. This is by no means the best, the only or even an assured way to make the decision. However, this is a good starting point, and if used prudently can help tremendously. Here’s to your next successful marketing or advertising campaign! The underlined expression "true substance" (Line 2, Par
A. 3) means______.A. friends and loversB. success in media plansC. proposals with creative ideasD. decisions and campaigns
Many people seem to have the wrong image of schools in the United Arab Emirates (UAE) with many assuming they are predominantly Islamic-based and tend to "cold shoulder the West". This is very much not the case as schools in the UAE are more open, more accessible and offer one of the highest levels of education in the whole world. Despite the fact that the UAE is predominantly connected with oil and other natural resources, many people seem to overlook the fact that the UAE authorities have invested billions upon billions of dollars into the local education system. The area now has some of the latest technology, the latest education facilities with the latest education techniques very prominent across the education system, which continues to attract overseas interest. While in some areas of the UAE education system there has been a battle between the more traditional and the modern politicians in the region, the area has embraced English as a general teaching language. This has proved to be very beneficial not only for those moving to the UAE from the UK for employment but also those bringing families to the area and also requiring education facilities. This has helped many of those expats moving to the region to settle quicker thereby enabling them to concentrate on other areas of their new life. Anybody who is resident in the UAE is eligible for inclusion in any of the state run schools in the region and those who do not fit the residency criteria can pay to attend local education facilities. There are also a number of international schools in the region, an area which is obviously targeted towards the expat market and which continues to grow. However, the education ministry in the UAE plays a very important and a very hands-on role in the area of education as a whole, something which is adding to "life in the UAE". It will come as no surprise to learn that there are various overseas universities prominent in the UAE with the American University opening its doors to Dubai back in 1995. The ongoing success of the American University in Dubai has prompted a whole array of other overseas education facilities to look at branching out into the UAE. The overall level of education in the UAE, both in state run and private education facilities, is excellent and the area has one of the highest literacy rates in the world. Slowly but surely it is becoming more and more apparent that the various rulers of the UAE have invested very wisely in a whole range of different sectors and areas of the region. However, a massive 25% of federal government spending is targeted towards the education sector, something which is continually bringing benefits to the region. When moving to the UAE from any area of the world you will have many things to consider but the very fact that high-quality education is available on your doorstep for your family is very much welcome. The best title of this passage is______.
A. Higher Education in the UAE
B. Investment in the UAE Schools
C. Access to the UAE Schools
D. Schools in the UAE