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长沙申请强生助孤项目流程是怎样的？

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Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them. The best formof advertising is probably word of mouth advertising which occurs when peopletell their friends about the benefits of products or services that they havepurchased. Yet virtually no providers of goods or services relay on this alone,which using paid advertising instead. Indeed many organizations also use institutionalor prestige advertising which is designed to build up their reputation ratherthan to sell particular products. Although large companies could easily set up theirown advertising departments, write their own advertisements and by media space themselves.They tend to use the services of large advertising agencies. These are likelyto have more resources and more knowledge about all aspects of advertising andadvertising media than single company. It is also easier for a dissatisfycompany to give its account to another agency. And it would be to fire theirown advertising staff. The company generally give the advertising agency andagreed budget. A statement of the objective of the advertising campaign know asbrief and overall advertising strategy concerning the message to becommunicated to the target customers. The agency creates advertisements anddevelops a media prime, specifying which media will be used and in which proportions.Agencies often produce alternative ads or commercials that pretested innewspapers, television stations etc. in different parts of the country. Beforea final choices was made
prior to anational campaign.
Q22 What is probably the bestform. of advertising according to the speaker？
Q23 What does the speaker sayis the proposes of many organization using prestige advertising ？
Q24 How did large companiesgenerally handle their advertising？
Q25 What would advertisingagencies often do before a national campaign？

Changing technology and markets have stimulated the team approach tomanagement. Inflation, resource scarcity, reduced personnel levels and budgetcuts have all underscore the need for better coordination in organizations.Team management provides for this coordination. Team management calls for newskills if personnel potential is to be fully realized. Although a team may be composed ofknowledgeable people, they must learn new ways of relating and working togetherto solve cross-functional problems. When teams consist to be experiencedemployees from hierarchical organizations, who have been condition totraditional organizational culture. Cooperation may not occur naturally, itmainly to be created. Furthermore, the issue is not just how the team canfunction more effectively, but how it integrates with the overall organization,all society that it supposes it serves. A group of individuals is notautomatically a team. Therefore, team building may be necessary in order toimprove the group’s performance. Casey, an expert in this field, suggests thatthe cooperation process within teams must be organized, promoted and managed.He believes the team corporation results when members go beyond theirindividual capabilities, beyond what each is used to being and doing. Together,the team may then produce something new, unique and superior to that of any onemember. For this to happen, he suggests the multi-cultural managers exhibitunderstanding of their own and others’ cultural influences and limitations.They should also cultivate such skills as toleration of ambiguity, persistenceand patience, as well as assertedness. If a team manager exemplifies suchqualities, then the team as a whole would be better able to realize theirpotential and achieve their objectives.
Q 16: What should teammembers do to fully realize their potential？
Q 17: What needs to beconsidered for effective team management？
Q 18: What conclusion can wedraw from what Casey says？

2015年12月英语六级考试选词填空题44答案

长沙市特困家庭子女高等教育助学金申请需要什么条件？需要哪些材料？