题目内容

Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist was asked which of three groups borrow most, people with rising incomes, stable incomes, or declining incomes -- he would probably answer: those with declining incomes. Actually, in the years 1947- 1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable.
Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months," she said, "we' 11 have to pay more for meat and milk; we'll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may arouse resentment (怨恨) and buyer' s resistance may be aroused. This is shown by the following typical comment: "I just don't pay these prices; they are tm high."
The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive (有助于) to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, and they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
It can be inferred from the passage that if one wants to predict the way consumers will spend their money, he should______.

A. rely on traditional approaches
B. try to encourage or discourage consumers
C. carry out investigations
D. do researches in a laboratory first

查看答案
更多问题

A.Teacher and studentB.SistersC.Good friendsD.Mother and daughter

A. Teacher and student
B. Sisters
C. Good friends
D. Mother and daughter

听力原文:M: Do you brush at least three times a day?
W: No, only once a day. You mean, that's where the problem lies?
Q: What is the man?
(14)

A. Teacher.
B. Dentist.
C. Flight attendant.
D. Tour guide.

A.Web accessB.Stronger presence of parents on campusC.Offices created to deal with par

A. Web access
B. Stronger presence of parents on campus
C. Offices created to deal with parents' queries and concerns
D. E-mail

听力原文:W: Stan, do you have a minute?
M: Oh, hi, Cathy. Sure. What's up?
W: Well, I've been meaning to talk to you about the situation in the office.
M: I'm not in there very often. It's so noisy that I can't work.
W: That's exactly what I'm getting at. We're supposed to be able to do our preparation and marking in that office, but have you noticed? Jack constantly has students coming in to get help with his course. A lot of people are going in and out.
M: Has anybody spoken to him about it?
W: No, not yet, but someone's going to have to.
M: We can't really ask him to stop having students come in for help, can we?
W: No, of course not. But I'm not able to do my work and neither are you. I imagine it's the same for the others in the office.
M: Hmmm, could we ask for a kind of meeting room? When TA's have to talk with a student, they could go to the meeting room and not use the office. You know, there's room down the hall, rather a small room, that we could ask to use. It's only for storing supplies.
W: You mean that little storage room? Oh, that would be too small.
M: Are you sure? With the cabinets taken out, it might be bigger than it looks.
W: Come to think of it, you may be on to something. I'd like to have a look at that room. Can we go there now?
M: Sure, Let's go.
(23)

A. There aren't enough cabinets.
B. There is too much noise.
C. Office supplies are taking up space.
D. Some teaching assistants don't have desks.

答案查题题库