题目内容
Which of the following is NOT one of the possible consumer reference prices?
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Total costs consist of the sum of the fixed and the variable costs for any given level of production.
In target-return pricing, the firm adds a standard markup to the product's cost.
One of the weaknesses of using surveys to estimate the demand curve is that consumers exaggerate their willingness to pay for new products and services.
Value pricing requires a company to reengineer its operations(重组其业务) to become a low-cost producer.
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