We live in a connected world. But we are more1 than ever. Airbnb had the vision to bring ustogether. “You see, for many people, travel is easy, but it’s notmagical. Welcome to the world trips.”On November 7th,Airbnb2 an app revolution “trips on Airbnb” including hundredsof unique Airbnb experiences hosted by real people in local3 . But how do you launch your product centered around the power of humanconnection? By connecting people,weare here4 transport peopleacross oceans and boarders to 6 unique Airbnbexperiences around the world on Facebook over the course of 24 hours. We went live using the first person point of view, so you could5 real time as if you were actually there.In each film, your comments were magically incorporated into the actual live Airbnb experiences, a brand new way to engage with the content. We went to Paris where our host asked her guest to write down fears on paper butterflies as a part of her performance art experience.As you joined in via comments,we wrote your fearsdown too. So when the butterflies were6 in the Parisian sky, you’ve got to experience your fears floating away. A few hours later, you meet each other, feel fabulous in Tokyo, literarily surrounded in the middle ofthe guests with the world-words of7. You went to another underground dance battling in Seoul and high teach others rock. You made a record in shared stories, family and food in Miami. You8 to protect the ocean in Cape Town. And you went out of your comfortable zone and surfed in LosAngeles. You supported each other.More than 6 million people joined these Airbnb experiences in the first 24 hours. Those exposed9 had a 7-point lift in favorability and a 22-point lift in ad recall. But this wasn’t about big start, it was aboutcreating a meaningful shared experience. And on this day, we experienced the10 of human connection.