题目内容

今天的市场上如果你做的是B2C的生意,因为市场化高,所以回扣问题不是一大问题。但是在B2B与B2G(政府)市场上这个问题依然是个不小的问题,回扣短期对于生意获得有帮助,中长期则不利于管理规范与生意发展。因此要学习很多跨国公司发展针对组织市场的营销模式,特别重视发展C2c(公司与公司)间业务关系,而不是P2P(公司业务人员)之间的业务关系。现在针对组织市场的公司一开始就要把品牌影响力的塑造放在考虑之中,因为如果没有起码的影响,你就是下了其他功夫,自己被列在招标名单中也一定成为查核的重点。 对本段文字内容的理解正确的一项是()。

A. B2C上不存在回扣问题
B. 从短期看回扣不利于企业的发展
C. B2B市场的公司要遏制回扣问题,注重品牌的塑造
D. 回扣问题企业是招标名单中的查核重点

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