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Which of the following is the first step in setting a pricing policy?
A. selecting a pricing method
B. selecting the pricing objective
C. determining demand
D. analyzing competitors' costs, prices, and offers
In ________ pricing, the firm bases its price largely on competitor's prices.
A. going-rate
B. auction-type
C. markup
D. target-return
What kinds of factors should be considered in pricing decision?
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