题目内容

Car and technology companies are currently competing over who can offer the first self-driving car. This is an example of a(n) _________ strategy.

A. cost leader
B. customer oriented
C. differentiation
D. innovation
E. operational effectiveness

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Which of the following has the strategy “I can do the same thing more efficiently than you can”?

A. Cost leader
B. Customer oriented
C. Differentiation
D. Innovation
E. Operational effectiveness

Which of the following has the strategy “I treat my customers better than you do”?

A. Cost leader
B. Customer oriented
C. Differentiation
D. Innovation
E. Operational effectiveness

________ are those data that visitors and customers produce when they visit a website and click on hyperlinks.

A. Clickstream data
B. Cookies
C. ERP
D. RFID

________ is an approach to managing information across an entire organization.

A. Big data
B. Data governance
C. Master data
D. Master data management

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