Which of the following is an example of a public relations and publicity communication platform?
A. lobbying
B. company museums
C. street activities
D. company blogs
E. incentive programs
查看答案
悲伤识别的应用可以帮助我们捕获悲伤背后的真实意义。（）
A. 对
B. 错
Which of the following is an example of a word-of-mouth marketing communication platform?
A. factory tours
B. billboards
C. chat rooms
D. incentive programs
E. trade shows
Which of the following is an example of a personal selling communication platform?
A. TV shopping
B. company blogs
C. telemarketing
D. sales presentations
E. press kits
Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
A. Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
B. They incorporate some concession, inducement, or contribution that gives value to the consumer.
C. Given their live, real-time quality, public relations tools are more actively engaging for consumers.
D. Public relations communications can be prepared to appeal to the addressed individual.
E. Public relations tools create an immediate and interactive episode between two or more persons.
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