Companies should first think about the target market and then design the supply chain backward from that point. This strategy is called ________ planning.
A. demand chain
B. resource
C. external channel
D. materials
E. strategic business
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Producers often shift some functions to intermediaries. Which of the following is the most significant benefit of doing this?
A. It increases customer loyalty.
B. It provides the producer with greater control over operations.
C. It reduces the amount of direct customer interaction.
D. It lowers the producer's costs and prices.
E. It ensures greater information security.
Which of the following is an example of a zero-level channel (i.e. A direct marketing channel)?
A company takes online orders from customers and ships the products to them.
B. An organization uses a combination of direct salespeople and sales agencies to increase sales.
C. A company sells its products through wholesalers and retailers.
D. A company sells its products through chains of supermarkets and other large sellers.
E. A large company forms alliances with smaller companies to increase sales coverage.
A jobber in a three-level marketing channel is a(n) ________.
A. external broker
B. small-scale wholesaler
C. advertising agent
D. independent evaluator
E. communication channel
Door-to-door sales, home parties, mail order, telemarketing, TV selling, Internet selling, and manufacturer-owned stores are examples of ________.
A. zero-level channels
B. jobbers
C. wholesalers
D. manufacturer's representatives
E. consumers
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