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A film was at the Circle Five Ranch to film a Marlboro advertisement. This was in 1868, before they prohibited cigarette ads from American television. Darrle Winfield was watching the crew set up the equipment. The scene included an actor crossing a river on horseback, but when the time came to shoot, the man was too drunk to ride. Someone from the crews saw Winfield and asked him if he would ride the horse for $50. "Well," said Win-field, "for 50 bucks, I’ll jump that damn horse over the moon!" To people in many countries, Winfield is just a familiar but nameless face, a simple cow-boy with an advertising message about a connection between the West and a brand of cigarettes. Few people know that he is 55, a family man who’s been married to the same woman for 37 years and has 5 children and 7 grandchildren. Most surprisingly, he’s a real working cowboy who raises horses in his ranch in Wyoming. One of the more striking things about the Marlboro Man is that the success hasn’t changed him much. He says that complete strangers sometimes come up to him and say, "I’ve met you. I know you from somewhere." Whenever it happens, he says that he gets embarrassed. Which of the following statements is true ______
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Directions: Scan the following passage and find the words which have roughly the same meanings as those given below. The number in the brackets after each word definition refers to the number of paragraph in which the target word is. Write the word you choose on the Answer Sheet.This strategy has been highlighted by several tobacco journals which have carried articles on "targeting the female smokers" and suggesting that retailers should "look to the la-dies". Among the 20 US magazines that received the most cigarette advertising revenue in 1985, eight were women’s magazines. In the same year, a study on the cigarette advertising policies of 53 British women’s magazines (read by more than half of all British women) showed that 64 per cent of the magazines accepted cigarette advertising, which represented an average of seven per cent of total advertising revenue. Research in industrialized countries has shown the subtle method used to encourage girls to smoke. The impact of such method is likely to be even greater in developing countries, where young people are generally less knowledgeable about smoking hazards and may be more attracted by glamorous, affluent, desirable images of the female smoker. This is why WHO, together with other national and international health agencies, has repeatedly called for national legislation banning all forms of tobacco promotion, and for an appropriate "high price" policy which would slow down the "enthusiasm" of young women for tobacco consumption. Young girls and women have a right to be informed about the damage that smoking can do to their health. They also need to acquire skills to resist pressure to start smoking or to give it up. Several countries have developed integrated school and preschool health education programs which have successfully reduced girls’ smoking rates~ but this education should not be restricted to what happens in school. There are many other examples of effective cessation programs in the workplace and primary health centers. Unfortunately, many women do not have the opportunity to be involved in such programs, and programs have generally been less successful with women than men. Smoking amongst women has already reached epidemic proportions and will continue to escalate unless action is taken now. Delays can only cause further suffering and deaths of women; this is why WHO’s new program on tobacco or health is giving high priority to action to protect women and children. tradesman who sells goods to the general public (Para. 1)
Directions: Scan the following passage and find the words which have roughly the same meanings as those given below. The number in the brackets after each word definition refers to the number of paragraph in which the target word is. Write the word you choose on the Answer Sheet.This strategy has been highlighted by several tobacco journals which have carried articles on "targeting the female smokers" and suggesting that retailers should "look to the la-dies". Among the 20 US magazines that received the most cigarette advertising revenue in 1985, eight were women’s magazines. In the same year, a study on the cigarette advertising policies of 53 British women’s magazines (read by more than half of all British women) showed that 64 per cent of the magazines accepted cigarette advertising, which represented an average of seven per cent of total advertising revenue. Research in industrialized countries has shown the subtle method used to encourage girls to smoke. The impact of such method is likely to be even greater in developing countries, where young people are generally less knowledgeable about smoking hazards and may be more attracted by glamorous, affluent, desirable images of the female smoker. This is why WHO, together with other national and international health agencies, has repeatedly called for national legislation banning all forms of tobacco promotion, and for an appropriate "high price" policy which would slow down the "enthusiasm" of young women for tobacco consumption. Young girls and women have a right to be informed about the damage that smoking can do to their health. They also need to acquire skills to resist pressure to start smoking or to give it up. Several countries have developed integrated school and preschool health education programs which have successfully reduced girls’ smoking rates~ but this education should not be restricted to what happens in school. There are many other examples of effective cessation programs in the workplace and primary health centers. Unfortunately, many women do not have the opportunity to be involved in such programs, and programs have generally been less successful with women than men. Smoking amongst women has already reached epidemic proportions and will continue to escalate unless action is taken now. Delays can only cause further suffering and deaths of women; this is why WHO’s new program on tobacco or health is giving high priority to action to protect women and children. making parts into a whole (Para. 3)
Every artist knows in his heart that he is saying something to the public. Not only does he want to say it well, but wants it to be something which has not been said before. He hopes the public will listen and understand--he wants to teach them and he wants them to learn from him. What visual artists, like painters, want to teach is easy to make out but difficult to ex- plain, because painters translate their experiences into shapes and colors, not words. They seem to feel that a certain selection of shapes and colors, out of the countless billions possible, is exceptionally interesting for them and worth showing to us. Without their work we should never have noticed these particular shapes and colors, or have felt the delight which they brought to the artist Most artists take their shapes and colors from the world of nature and from human bodies in motion and repose (静止). Their choices indicate that these aspects of the world are worth looking at and, that they contain beautiful sights. Contemporary (当代的) artists might say that they merely choose subjects that provide an interesting pattern, that there is nothing more in it. Yet even they do not choose entirely without reference to the character of their subjects. If one painter chooses to paint an injured leg and another a lake in moonlight, each of them is directing our attention to a certain aspect of the world. Each painter is telling us something, showing us something, emphasizing something—all of which means that, consciously or unconsciously he is trying to teach us. Compared with a painter of unpleasant subjects, a painter who draws a lake in moonlight is ______.
Q. There’s a lot of talk about putting up manned orbital stations. What does this mean, concretely A. It is very important to have scientific stations in space. A space telescope with a mirror slightly over six and a half feet in diameter will be placed in orbit, and there will be more and more of these. A few years ago, our group at Saclay, in collaboration with a number of other European Laboratories, orbited a telescope that revolutionized our knowledge of gamma ray emissions by celestial objects. Life aboard manned space stations won’t be as exciting as we might suppose. It will probably be comparable to the life people lead aboard deep-sea oil rigs. Q. What scientific interest will these stations offer A. Observation is much more precise beyond the atmosphere, because the sky is darker. You see many more stars and objects that are concealed by the earth’s luminescence. Q. What objects A. We know pretty well how stars are born because we can observe them. Two or three new stars appear in our galaxy every year. But nearly all the galaxies were born at the same time, when the universe was constituted 15 billion (light) years ago. No new ones are thought to exist. To observe the birth of a galaxy that happened so long ago, you have to see a very long way. At present we can go back 10 to 12 billion years. We have to go a bit farther back still, and maybe catch them in the act of birth. Distant objects are necessarily very dim, so ideal conditions are needed to observe them. Orbital stations provide such conditions. Q. Would orbital stations be choice places from which to try to communicate with extra-terrestrial intelligences A. Not particularly through radio communication, except on certain wave lengths that are absorbed by the atmosphere. But as points of departure for exploration they’ll be very useful. Q. How far would such exploration go A. In 1989 the satellite Voyager Ⅱ will reach Neptune after a journey of three and a half years. In addition, five probes were sent to rendezvous with Halley’s comet. So exploration of the solar system is more or less under way. We’ve put people on the moon, sent probes to Mars and Venus, lofted satellites near the sun (within a few tens of millions of miles), and one satellite even left the solar system a few years ago. But visiting the stars is something else again. Light takes four years to reach the nearest stars, so you can see that it would take a satellite hundreds of thousands of years. Of course, if the earth were to become overpopulated, we can imagine sending families in space vessels to colonize the nearest stars. But it’s their great-great-great-grand-children who would finally reach those stars. And they wouldn’t even know where to stop. We may draw a conclusion from the last Paragraph that ______.
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