Advertisers will have audience of nearly 145 million 【M1】______
people for the Super Bowl on February 6th, and most consumers
are prepared to stay firmly planted during time-outs and game
breaks. According to a new study with the Retail Advertising 【M2】______
and Marketing Association (RAMA), a division of the
National Retail Federation, many consumers rank the
commercials like the most important part of the Super Bowl. 【M3】______
The survey, conducting by BIG research, also found that consumers【M4】______
who plan to watch the game will spend an average of 49.27,
brought total spending to 5.6 billion. Though many consumers 【M5】______
said they find the game to be the most important part of the
Super Bowl (32.5%), 34.5 million consumers find the
commercials to be the most important element (15.7%). Other 【M6】______
watch the Super Bowl primarily to socialize with friends (13.0%)
and watch the half-time show (4.9%). According to the
survey, only 33.9%0 of consumers do not plan to watch the
Super Bowl this year. Among young adults, commercials
are king, with one in fourth (24.5%) 18—24 year-olds listing【M7】______
advertisements as the most important aspect of the Super Bowl.
In fact, young adults are the most likely of any age group to【M8】______
watch the Super Bowl for the game itself (19.6%). Consumers
over 65 are most likely of any age group to list the game as 【M9】______
the most important part of the Super Bowl (41.3%). "Advertisers
are targeting young adults in their Super Bowl commercials for
good reason," said Tom Holliday, President of the Retail
Advertising and Marketing Association. "Companies have long
realized that the affects of advertising during the Super Bowl can【M10】______
bring a windfall that lasts all year."
【M1】