king features and benefits first. It's often not enough to just list the features of a product as your audience may not always understand them. Use {A. description; B. descriptive; C. described} language to convey how any one feature will benefit the buyer and {A. how; B. what; C. who} purchasing the item will make the consumer's life easier. Potential buyers want to know what the product will do for them.Second, use clear and decisive language. It's important when writing product descriptions to be concise. Use common language and terms that are easy to{A. remember; B. write; C. understand}. Clearly describe the product without{A. to get; B. get; C. getting} too technical or boring so the reader stays engaged. Last but not the least, include a call-to-action. The best product descriptions always{A. ask to; B. ask for; C. asking} a sale. Be creative and encourage the potential buyer to purchase your product by telling them exactly how to do it.