题目内容
A large American firm has just concluded legal arrangements under which a Chinese manufacturer will produce some of its electronic products for sale in its domestic and foreign markets. This arrangement would be BEST described as:
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Unlike other forms of "technology transfers", ____________ involves the provision of managerial and capital assistance.
The ability of well-known brand names to get a premium price, relative to their lesser known (or generic) competitors, is an example of:
Which of the following modes of entry is typically most attractive for a newcomer to international marketing?
Nike Corporation occasionally sells products in its home market below cost to protect its domestic market share from foreign competitors. The firm is engaging in:
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