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2. The charm of storytelling, in contrast to linear argument, originates from its easy access to the audience.
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3. The removal of people's discomfort with change initiatives through storytelling is a great contribution to the organization's smooth transition to Contratto's leadership style.
4. Finding the stories requires one to be a good listener
5. Persuasive stories often center on the achievements that an organization has made on the grounds of their easy creation of a good impression on prospective audience, while stories involved in failures will expose the weaknesses of the organization and therefore should be ignored.
II Choose the right meaning for each underlined part according to the context.1. When Apple Computer co-founder Steve Jobs burned himself out 10 years ago, this Silicon Valley company brought in marketing-savvy John Sculley.
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