Marketers define a ________ as any physical good, service, or idea that satisfies
A. product
B. copyright
C. prototype
D. concept
查看答案
Placing a product in a location where people will buy it is part of the marketing mix.
A. 对
B. 错
Designing a want-satisfying product is part of the marketing mix.
A. 对
B. 错
The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?
A. production era
B. selling era
C. marketing era
D. customer relationship era
In the evolution of marketing, the marketing concept era emphasized selling and advertising in an effort to persuade consumers to buy existing products.
A. 对
B. 错