But there, at last, was the boat - hidden behind a ridge of ice, her red hull appearing dramatically out of nowhere. (Para.13)
A. But we at last were in sight of the red hull of the boat, which we had tried hard to see from behind a ridge of ice.
But at last, all of a sudden, we saw the red hull of the boat coming out from behind a ridge of ice.
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We had advanced, if ever so slightly, the sum of human knowledge. (Para. 18)
A. We have done so little to advance the sum of human knowledge.
B. We have helped advance human knowledge, though only in such a small way.
Good pricing begins with an understanding of the value that a product or service creates for
A. the market
B. customers
C. producers
D. profits
Internal factors affecting pricing include many factors as follows EXCEPT
A. overall marketing strategy
B. objectives
C. marketing mix
D. nature of the market and demand
E. other orgnizational considerations
Another aspects of psychological pricing is ( )----prices that buyers carry in their minds and on which they base their judgments of a given product's price.
A. current prices
B. past prices
C. reference prices
D. seller prices
E. dynamic prices
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