A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.
A. ethic marketing
B. social marketing
C. response marketing
D. cause marketing
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When companies make false claims about how environmentally friendly their products are, ________ has occurred.
A. phishing
B. greenwashing
C. eco-lying
D. deceptive advertising
A strategy that involves the development and promotion of environmentally friendly products is called ________.
A. sustained marketing
B. environmental marketing
C. green marketing
D. tree marketing
Materialistic values tend to focus on the individual rather than a group or family.
A. 对
B. 错
Sustainability and green marketing are the same thing.
A. 对
B. 错