题目内容
Though the target audience can be profiled in terms of demographic, psychographic, or behavioral segments, it is often useful to do so in terms of usage and loyalty.
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Volkswagen's famed "Drivers Wanted" advertising campaign aimed at attracting active, youthful people uses a transformational appeal as its creative strategy.
What are the elements of the marketing communications mix?
How do the stages in a product's life cycle influence the marketing communications mix?
What are the features of an ideal advertising campaign?
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