In the ________ step of the market segmentation process, the marketer evaluates the segment using criteria such as market growth and market access.
A. need-based segmentation
B. segment identification
C. segment attractiveness
D. segment profitability
E. segment "acid test"
查看答案
病毒的鸡胚接种方式有:( )
A. 尿囊腔接种法
B. 卵黄囊接种法
C. 绒毛尿囊膜接种法
D. 羊膜腔接种法
“生产成本”账户借方登记生产产品所发生的直接材料、直接人工和间接费用。
A. 对
B. 错
In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.
A. niche
B. mass
C. guerrilla
D. segmented
E. differentiated
Marketers usually identify niches by ________.
A. dividing a segment into subsegments
B. conducting VALS tests
C. allowing consumers to gravitate toward product brands
D. examining the demographics section of the handbook of marketing
E. producing products that can be used in a variety of ways
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