Many companies have even appointed chief listening officers (CLO) to_online customer conversations and pass along key insights to marketing decision makers()
A. collect
B. evaluate
C. sift through
D. review
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Marketing researchers should be able to perform___ and find out the stories behind the data, and provide clear answers to practical questions based on the insights gained()
A. data collection
B. data mining
C. data analysis
D. data processing
Useful opportunities can come from such things as()
A. changes in technology and markets on both a broad and narrow scale
B. changes in government policies related to your field
C. changes in social patterns
D. lifestyle changes
External factors typically include()
A. market trends
B. economic trends
C. funding
D. demographic changes
What elements should be taken into consideration when it comes to making product decisions()
A. Product design
Branding
C. Product life cycle issues
D. Product quality