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3 The Specialist Clothing Company Ltd (SCC Ltd) is a manufacturer of a wide range of clothing. Its operations are
organised into five divisions which are as follows:
(i) Fashion
(ii) Industrial
(iii) Leisure
(iv) Children
(v) Footwear
The Fashion division manufactures a narrow range of high quality clothing which is sold to a leading retail store which
has branches in every major city in its country of operation. The products have very short life cycles.
The Industrial division manufactures a wide range of clothing which has been designed for use in industrial
environments. In an attempt to increase sales volumes, SCC Ltd introduced the sale of these products via mail order
with effect from 1 June 2005.
The Leisure division manufactures a narrow range of clothing designed for outdoor pursuits such as mountaineering
and sky diving, which it markets under its own, well-established ‘Elite’ brand label.
The Children division manufactures a range of school and casual wear which is sold to leading retail stores.
The Footwear division manufactures a narrow range of footwear.
The management accountant of SCC Ltd has gathered the following actual and forecast information relating to the five
divisions:
Required:
(a) Use the Boston Consulting Group matrix in order to assess the competitive position of SCC Ltd. (10 marks)